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Effective advertisement copy is: • Clear and succinct • Aligned with consumer intent • Focused on benefits and value • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Excellent advertisement copy can enhance your Quality Rating, a metric used by Google to evaluate how practical and pertinent your advertisements are. Ongoing optimisation consists of: • Adjusting bids • Checking brand-new ad variations • Getting rid of low performing keywords • Including new keywords based on search term results • Refining audience targeting • Executing ad extensions • Reviewing budget plan allocation • Improving Quality Score • Maintaining account structure These modifications make your campaigns more efficient over time. Reports may include: • Number of clicks • Cost per click • Conversions created • Expense per conversion • Keyword performance • Advertisement performance • Audience insights • Budget patterns • Recommendations for improvement Clear reporting enables you to understand how your investment is carrying out and guarantees that your marketing decisions are backed by genuine data.